From USAopoly.com:

Hello Kitty brings a sweet style to America’s favorite board game in this special Collector’s Edition of the MONOPOLY game. Enter Hello Kitty’s world as you buy, sell and trade locations in her hometown of London such as the Bakery, the Music Theatre, the School Library, Playground and more. A must-have for Hello Kitty fans of all ages.

Six collectible tokens include favorite Hello Kitty items such as her Bow, Three Apples, Milk Bottle, Lunchbox, Fish Bowl and Teddy.