(from the box)
Maxim 'Up! could be the new favourite game in house, due to the colourfull blocks, the easy scoring and the exciting and impredictable gameplay!

Make chains with the blocks to form words. Change words by stacking blocks. You steal a word when you place the top-most block. But the stacks grow, so the winning hand changes continuously. You know the most words when the last blocks are played? then you win!

In your turn, either, take a few letters from your personal supply, and form a word with it. Then add it to the growing game board. Like this, some sort of cross-word-board will grow.

You can also play your letters on top of other players' words, to form new words. This way, you can steal their words, and steal their points.
At the end of the game, you see for each word on the board who has played the highest letter of that word, and score a point for each word you own. The person with the highest number of words wins the game!